Credit Card Transaction Analysis

BBVA is one of the most important spanish banks which recently launched an Innovation Center in order to apply the latest technologies in the banking sector. One of its initiatives was to publicly open its credit card transactions via API so that third party startups could develop applications exploiting this data.

Real Data Facts developed an application using this source and complement it with data related to online options available through the Internet. The objective was to try to measure the correlation between online reputation with income in restaurants located in Madrid.

  • Data source curation, report generation

Test case: reputation vs income

The applications developed showed the relationship between reputation extracted from reviews published online by customers and credit card transaction data provided by BBVA. Through interactive panels and graphs, each restaurant can be analysed discovering the income produced by age, sex, day of the week and hour of day all of these linked to its online reputation. All this information can be used to make better decisions, improve the effectiveness of marketing campaigns or make benchmark studies.